ABOUT PAUL

Who is this guy?

I’m a guy who knew what he was going to do since the first grade. Okay, I didn’t know I was going to end up being an ad guy – but I did know I could draw – and that led to graphic design many years later and the rest is history.

It’s important you know that about me, because I’m not some guy when an MBA in marketing (there’s nothing wrong with that, mind you) but I’m a guy who came up through the ranks in ad agencies on the creative side. In other words, I’m a doer. As Leo Burnet once said, sooner or later, after all the talk, meetings and strategizing, somebody’s got to sit down and write an ad.

I’m the somebody.

Being a creative director most of my adult life has taught me a lot about marketing. And what I didn’t get on the job, I’ve taught myself. As a result, a lot of terrific clients have trusted my advice and creativity to do the job for them. I’d like the chance to do what I do for you.

The big one that didn’t get away … for Royal Oak Charcoal spot starring TV angler Orlando Wilson.

Supervising another ITT Technical Institutes TV campaign shoot.

Just a day at the office: McCaffery and McCall Indianapolis, a Saatchi & Saatchi agency.


ABOUT BRANDBIZ

What’s this all about?

Back in 2005 when I hung out my shingle for the first time, I had to call myself something. Problem was, no one could spell my last name—it took me a while to learn how to spell it myself! So, I settled on “BrandBiz” and it’s stuck and has worn well.

But BrandBiz is more than just me. Over the years, I’ve built many tremendous and mutually profitable business relationships with some very talented and experienced people in a variety of marketing disciplines. Many of these, depending on the client and circumstances, I can offer myself. However, there’s no limit to the scope of service BrandBiz can provide its clients:

• Marketing strategy
• Brand development
• Advertising
• Digital and social media
• Media strategy and execution
• Public relations
• Graphic design

The beauty of it, you get only the tools you need, assembled and managed together by an experienced pro. You don’t get high-priced overhead that you don’t need.